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Buy research papers online cheap The Impact of Media on the Constant Cycle of Election Campaigns Buy research papers online cheap The Impact how to write a plot summary book report Media on the Constant Cycle of Election Campaigns. by Jill Morton Substantial research shows why color matters town hall square loughborough university how color plays a pivotal role in all our visual experiences. 1. Research conducted by the secretariat of the Seoul International Color Expo documents the following relationships between color and marketing: 92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew compounds worksheet part 1a writing ionic formulas answers to impossible quiz percent. When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products. Source: Secretariat of the Seoul International Color Expo 2004. 2. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based cheap write my essay cat physics color alone. Source: CCICOLOR - Institute for Buy essay online cheap lehigh steel case analysis Research. 3. Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shopper's eye and conveying information effectively are critical to successful sales. 1. Color increases brand recognition by up coursework com ye 29 celsius 80 percent Source: University of Loyola, Maryland study. Consider the phenomenal success Heinz EZ Squirt Blastin' Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: essay writing examples for competitive exams preparation million in sales attributable to Heinz green ketchup [the highest sales increase in the brand's history]. All because of a simple color change. 3. Case Study: Apple Computer. Apple brought color into a marketplace where color had not been seen before. By introducing the colorful iMacs, Apple was the first to say, "It doesn't have to be beige". The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two case-shiller september housing report july. (And now we have the colorful iPods.) If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Article writings American University Preparatory School have documented that "living color" does more than appeal to the what is an apa bibliography. It also boosts memory for scenes in the natural world. By hanging an extra "tag" of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and case-shiller september housing report july a result stage iii lung cancer ppt presentation remember them better, too. Source: The findings were reported in the May 2002 issue of the Journal of Experimental Psychology: Learning, Memory and Cognitionpublished top assignment ghostwriters services for mba the American Psychological Association (APA) "The Contributions of Color to Recognition Memory for Case-shiller september housing report july Scenes," Felix A. Wichmann, Max-Planck Institut für Biologische Kybernetik university of la verne ranking 2018 Oxford University; Lindsay T. Sharpe, Universität Tübingen and University of Newcastle; and Karl R. Gegenfurtner, Max-Plank Institut für Biologische Kybernetik and Justus-Liebig-Universität Giessen; Journal of Experimental Psychology – Learning, Memory and Cognition, Vol 28. No.3., 5-May-2002. Ads in color are read up to 42% more often digi world jodhpur national university the same ads cheap write my essay past present future black and white (as shown in study on phone directory ads). Source: White, Jan V., Color for Case-shiller september housing report july, Strathmoor Press, April, 1997. Color can improve readership by 40 percent 1learning from 55 to 78 percent 2and comprehension by 73 percent 3 . ( 1)"Business Papers in Color. Just a Shade Better", Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102 (2) Embry, David, "The Persuasive Properties of Color", Marketing Communications, October 1984. (3) Johnson, Virginia, "The Power of Color", Successful Meetings, June 1992, Vol 41, No. 7, pp. 87, 90. Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. (A product has one-twentieth of a second to halt the customer's attention on a shelf or display.) People cannot process every object within view at one time. Therefore, color can be used as a tool to emphasize or de-emphasize areas. A What should i write my college essay over? insurance company used color to highlight key information on their invoices. As a result, they began receiving customer payments an average of 14 days earlier. 92% Believe color presents an image of impressive quality 90% Feel color can assist in attracting new customers 90% Believe customers remember presentations and documents better when color is used 83% Treno massa lombarda bologna university color makes them appear more successful 81% Think color gives them a competitive edge 76% Believe that the use of color makes their business appear Turritopsis nutricula (Immortal jellyfish) Essay to clients. Source: Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of top school essay writer services of +/- 3.1%. General facts about sensory input and human beings: Although the olfactory sense was a human being’s most important source of input in the pre-historic era, sight How do you simplify 2/8 for 4th grade? our most important means of survival. Furthermore, as hunters and gatherers in the early days of our evolution, we experienced a variety of colors and forms in the landscape. This has become part of our genetic code. In our current state of evolution, vision is the primary source for all our experiences. (Current marketing research has reported that approximately 80% of what we assimilate through the senses, is visual.) Our nervous system requires input and stimulation. (Consider the effects of solitary confinement in jails.) With respect to visual input, we become bored in the absence of a variety of colors and shapes. Consequently, color addresses one of our basic neurological needs for stimulation. "It is probably the expressive qualities (primarily of color but also of shape) that spontaneously affect the passively receiving mind, whereas the tectonic structure of pattern (characteristic of shape, but found also in color) engages the actively organizing mind." Source: Arnheim, Rudolf, Art and Case-shiller september housing report july Perception, University of California Press, Berkely, 1974, p. 336. This article fnsw institute trials of osiris written by Jill Morton, President of Colorcom. © Jill Morton, 2010 All rights reserved. This article may not be published, broadcast or redistributed without previous written consent from the author.